"Launched in 1994, Marni is a luxury brand favored by a discerning coterie of international women who are curious and sophisticated: not necessarily fashion-driven, but with a strong identity and a personal vision. The Marni woman is hard to pinpoint. Elusive and arty, she likes to play with forms, prints, textures and colours."
www.Marni.com
Today I have decided to look up on the latest designers at this years London Fashion Week. The one in particular who caught my eye was Marni, due to her insight into a mono theme (like ours) and also the textures she's uses with her collection, such as fur, wool, silk and more, thus giving it an elegant approach. It is agreeable to say that she is most defiantly a luxury brand and successfully manages to take tradition women's evening wear and juxtaposed it with inspiration from men's wear. Plus, she adds the feminine touch by using the garments with accessories such as embellishments and fur wraps. I really liked this collection because it really relates to what I am thinking of using as inspiration for my project, which is textures and I can use this for both words 'Structure' and 'Attachment' in the sense that its structural due to the texture and shape of the garment, but is also attachment due to the nature element of fur and from which it came, not to mention a slight feeling of security from a box shape, which may be why it has a male flair to the collection. Below are some examples which I found and thought represented the catwalk collection very well.
These garment pieces above are absolutely amazing and I really love the tailored look to them, again relating back to the male approach. However, the embellishments and accessories that go with the pieces really make a statement, in which it shows how women are taking over the working world in style. One of the things I like most about this collection is that the garments are timeless, in the sense that males have worn suits for decades and has never seemed to go out of trend when it comes to work wear, moreover I also find it amazing how Marni manages to mix garments from old seasons and making them into something which looks completely new and unique, but this is what is needed for a very creative designer who also works with new up and coming artists alongside her. Her work relates well to my previous research about J.Mendel who also works with textures and I already have a gut feeling that I will be working with something rather similar.
I find Marni to be very inspirational to me with her new S/S 2015 collection and I can really see myself doing something rather similar to her because it is comfort-fit chic for the new working world, thus again it can relate to structure for the hierarchy of women moving up in businesses and attachment from they way they're moving up together in a strong and independent way.
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