Friday, 10 October 2014

Fashion Photoshoot

   This week we have been evolving our accessories further by using them on models with a bit more atmosphere. I decided to do this in an Hydraulic Power Station in Wapping, which is rather sentimental to me considering it is right behind my old childhood home. I think that this location was absolutely perfect for me and my theme of textures and animal cruelty in the sense that the location was filled with gates and rustic tubes to represent a rather grubby atmosphere. My first accessory is made from hangers, which represents a bird cage, thus the models head is trapped inside, portraying an emotion of fear, anger and entrapment. The other accessory was a harness-like piece, again consisting of hangers and also had the same general moods and emotion to it. I found this task rather challenging yet exciting because I got to try this method of experimentation for the first time. Nonetheless, not only did I secure a great location, I also did all of the styling, hair and makeup alongside which combined rather well together. If I could have changed anything, it would have been to elaborate my accessories more and also to direct my models a bit more strictly in the sense that they needed to be much more emotional within the shots, whether that portraying fear or anger. A great example from which I got some inspiration from was the Comme Des Garcons Roversi shoot. I thought this was relatable because it shows almost the exact same emotions and I love the effects which went alongside to enhance it even further. Below are some examples,

























     Overall, I have got a real insight to the promotion side of this project and it really does show how promotion can't work without design and vice versa. Moreover, it also portrays how different a garment or accessory looks in real life compared to a photograph, which shows how easily it can be publicised and sold to a vast about of people based off of one photograph. I would like to do this again, but obviously I would change the location and perhaps put more focus into a garment I may produce rather than an accessory. Nonetheless, this has been very enjoyable and I would be happy to pursue it again.

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